BINA is joining Senator Simcha Felder in a campaign aimed at increasing bike safety and awareness in the community. Any child or teenager wearing a helmet while riding a bike may pick up a coupon for a free Klein’s ice cream or ices from participating neighborhood toy stores (see ad) until Friday, September 4th. The coupons can then be redeemed at the Safety Sunday Extravaganza on Sunday, September 6th from 1:00 – 4:00 p.m. at the Boro Park Ice Cream House, 2 Church Avenue, Brooklyn, NY.

The event will feature entertainment and special appearances by the New York Police Department, Fire Department, Hatzolah, Shomrim, and others. Children will be treated to balloons and a magician along with clowns and free prizes. Senator Felder, along with other elected officials and representatives of BINA, will greet the “Safe Riders” and distribute certificates attesting to their commitment to bike safety.

To launch the campaign, Senator Felder visited local day camps in his Brooklyn district to discuss the importance of wearing helmets. “I was excited to talk to the children personally about helmet safety, and to hand out colorful activity books to them,” said Senator Felder. “Wearing a helmet is such an easy thing to do, and it is also required by law. We should work together to teach our children safety in a fun, enjoyable, way.”